StoryBrand Certification is a training program designed to equip marketers and business leaders with the tools they need to create clear and compelling messaging that connects with their target audience.
Becoming StoryBrand certified can be a valuable investment in your career or business, but it’s natural to wonder about the cost. In this blog, we’ll explore the different levels of StoryBrand Certification, the associated costs, and whether the investment is worth it.
By the end, you’ll have a clear understanding of how much StoryBrand Certification will set you back and whether it’s a worthwhile investment for you.
How Much Does StoryBrand Certification Cost?
The cost of StoryBrand Certification ranges from $1,950 to $25,000 depending on the level of certification you’re seeking.
If you’re considering becoming StoryBrand certified, one of your primary concerns is likely to be the cost. Below, we break down the costs associated with StoryBrand Certification.
StoryBrand Certification Cost Breakdown
The cost of StoryBrand Certification varies depending on the level of certification you’re seeking. As of 2023, here’s a breakdown of the costs for each level:
|StoryBrand Certified Guide||$1,950|
|StoryBrand Certified Agency||$7,950|
|StoryBrand Certified Marketing Partner||$25,000|
Note: Prices are subject to change. Please check the StoryBrand website for the most up-to-date information.
Differences in Costs for Different Levels of Certification
As you can see, there is a significant difference in price between the three levels of StoryBrand Certification. Here’s a breakdown of what each level offers:
StoryBrand Certified Guide
This level of certification is designed for individuals who want to use the StoryBrand Framework to create clear and compelling messaging for their own businesses or to help other businesses. Becoming a certified guide requires attending a two-day workshop, passing an online exam, and submitting a portfolio of work. The cost of this certification level is $1,950.
StoryBrand Certified Agency
This level of certification is designed for marketing agencies that want to use the StoryBrand Framework to create messaging for their clients. Becoming a certified agency requires attending a two-day workshop, passing an online exam, submitting a portfolio of work, and completing additional training. The cost of this certification level is $7,950.
StoryBrand Certified Marketing Partner
This level of certification is designed for larger marketing firms or agencies that want to become exclusive partners with StoryBrand. Becoming a certified marketing partner requires attending a two-day workshop, passing an online exam, submitting a portfolio of work, and completing additional training. The cost of this certification level is $25,000.
Additional Costs to Consider
In addition to the certification costs outlined above, there are some additional costs to consider. These might include:
Travel expenses: if you need to travel to attend a workshop
Cost of additional training or resources: to further develop your skills and expertise in using the StoryBrand Framework
Cost of maintaining your certification: for example, if you become a StoryBrand Certified Guide, you’ll need to pay an annual fee of $500 to maintain your certification.
Ultimately, the cost of StoryBrand Certification will depend on the level of certification you’re seeking and any additional expenses associated with your certification journey.
Is StoryBrand Certification Worth the Cost?
If you’re considering StoryBrand Certification, you may be wondering if it’s worth the cost. Below, we’ll explore the advantages of being certified, the value of the certification, and testimonials from certified StoryBrand Guides.
Advantages of Being StoryBrand Certified
There are several advantages to becoming StoryBrand Certified, including:
Ability to use the StoryBrand Framework: as a certified guide or agency, you’ll have access to the StoryBrand Framework, which can help you create clear and compelling messaging for yourself or your clients.
Credibility: being certified StoryBrand can add credibility to your work and help you stand out from competitors.
Increased business opportunities: being certified StoryBrand may help you attract new clients or partners who are looking for experts in the StoryBrand Framework.
Access to exclusive resources: as a certified guide or agency, you’ll have access to exclusive resources and training opportunities from StoryBrand.
The Value of StoryBrand Certification
The value of StoryBrand Certification will depend on your individual goals and circumstances. However, here are a few things to consider when assessing the value of the certification:
- The potential return on investment: if you’re planning to use the StoryBrand Framework to create messaging for clients, the cost of certification may be outweighed the potential revenue you could generate as a result of your certification.
- Personal development: even if you don’t plan to use the StoryBrand Framework to create messaging for clients, the knowledge and skills you gain from certification can still be valuable for your personal development and growth.
- Competitive advantage: if your competitors are not certified StoryBrand, being certified could give you a competitive advantage in the marketplace.
Ultimately, the value of StoryBrand Certification will depend on your unique situation and goals.
Testimonials from Certified StoryBrand Guides
Here are a few testimonials from certified StoryBrand Guides:
“Becoming a StoryBrand Certified Guide has completely transformed my business. I now have a framework and process that helps me create messaging that connects with my ideal clients.” – Sarah, StoryBrand Certified Guide
“As a marketing agency, we were looking for a way to differentiate ourselves from competitors. Becoming a StoryBrand Certified Agency has helped us do just that. Our clients love the clarity and results we’re able to deliver using the StoryBrand Framework.” – John, StoryBrand Certified Agency
“I was hesitant to invest in StoryBrand Certification at first, but it has been one of the best decisions I’ve made for my business. I’ve been able to attract higher-paying clients and deliver more effective messaging thanks to my certification.” – Laura, StoryBrand Certified Guide
These testimonials demonstrate the value and advantages that StoryBrand Certification can provide for individuals and businesses.
Alternatives to StoryBrand Certification
If the cost of StoryBrand certification is too high, there are other ways to learn the StoryBrand framework. Here are some alternatives to consider:
There are many online courses that teach the StoryBrand framework at a lower cost than certification. Some of these courses include:
- Donald Miller’s online course, which covers the basics of the StoryBrand framework and costs $1,997.
- Building a StoryBrand Park Howell, which includes a seven-module online course and costs $997.
Books and Resources
There are also several books and resources available that can help you learn the StoryBrand framework, including:
- Building a StoryBrand Donald Miller, which is the definitive guide to the StoryBrand framework.
- The StoryBrand podcast provides tips and advice on applying the StoryBrand framework to your business.
While these alternatives may not provide the same level of validation as certification, they can still help you learn and apply the StoryBrand framework to your business.
In conclusion, StoryBrand Certification can be a valuable investment for those looking to enhance their messaging and stand out in a crowded market. While the cost of certification can vary depending on the level of certification, the advantages of being certified and the potential return on investment can make it worth the cost.
Ultimately, the decision to pursue StoryBrand Certification will depend on your unique situation and goals.